WHAT WE DO / MEASUREMENT & ATTRIBUTION

Know what is actually working.

Connect advertising activity to qualified leads, CRM outcomes and sales signals so your budget decisions go beyond clicks and impressions.

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Know which campaigns bring customers closer to a sale.

We help teams combine campaign data with the outcomes recorded in their lead and sales systems. Depending on the platforms and data available, that can include conversion APIs, offline conversion imports and streaming TV exposure analysis. Attribution informs optimization; it does not, by itself, prove incremental lift.

Running streaming campaigns? See how we approach CTV advertising and measurement. Building a conversion-ready destination? Explore website development.

Conversion architecture

Configure meaningful events and clear business goals before scaling spend.

CRM and offline signals

Connect qualified leads and downstream outcomes where appropriate and lawful.

Server-side measurement

Improve signal resilience with privacy-aware first-party integrations.

Decision-ready reporting

Find the creative, audiences and channels that deserve more investment.

ATTRIBUTION BUILT AROUND REAL CUSTOMER ACTIONS

Better measurement begins with a better definition of success.

If every form fill counts as a conversion, an ad platform may learn to deliver more form fills rather than more customers. We work backward from the outcome a business values: a qualified inquiry, booked appointment, signed agreement, closed sale or another verifiable stage. Then we assess which of those signals can be measured responsibly.

How the work comes together

Map the conversion journey

We document the steps between first contact and revenue. That may include incoming calls, lead forms, estimates, CRM status changes and completed transactions, with consistent definitions across teams.

Check the tracking foundation

Tags, consent, first-party data handling, event naming, deduplication, click identifiers and CRM exports all affect quality. We identify missing events and misclassified conversions before interpreting platform dashboards.

Feed back useful offline outcomes

Where approved, platform integrations may use appropriately collected conversion data to connect qualified leads or later sales stages to earlier campaigns. Coverage varies; not every contact can be matched and not every platform supports the same method.

Separate attribution from incrementality

An exposure match or attributed sale describes an observed relationship under a model. It does not alone establish that the ad created a sale that otherwise would not have happened. We explain these distinctions in reporting and recommend stronger tests where practical.

WHAT'S IN SCOPE

Built around your goals, not a fixed checklist.

Every engagement starts with a conversation about the business problem, what data and assets are already available, and what would make the work worth doing.

Typical work includes

Conversion-event and CRM stage mapping
Google/Meta conversion and server-side tracking assessment
Offline conversion import planning with privacy and consent safeguards
CTV exposure-to-outcome reporting review where supported
Reporting specifications with match-rate and data-quality caveats

PRACTICAL ANSWERS

Questions worth asking

Can you tell exactly who watched a CTV ad and then purchased?

CTV measurement may use permitted exposure and conversion data to identify matches under a provider methodology. Match coverage and identity quality vary, and an exposure match is not proof that advertising caused a purchase.

Can offline sales be used to improve paid advertising?

Sometimes. When identifiers, permissions, sales records and platform requirements line up, offline conversion feedback can help optimize toward more meaningful outcomes than an initial click.

Do I need a specific CRM?

No one system is universally required. We first review what your current CRM captures, how consistently your sales team updates records and what integrations are permitted.

START A CONVERSATION

Review your tracking setup.

Tell us what you are trying to change. We will look at the business goal first and recommend a practical next step.

Prefer email? gabriel@3cubedmarketing.com

Let’s map your conversion data.

Tell us where your lead and sales records live and what you can measure today.

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PRACTICAL GUIDE

What does CTV measurement actually prove?

See how streaming TV exposure records can be connected to CRM leads and sales, and why attribution is not the same as incremental lift.

Read the CTV-to-CRM measurement guide ↗